Article first published Architecture Bulletin Vol 75 No 4 March 2019
My four-person practice Redshift Architecture & Art loses far more jobs than we win. No doubt it’s a common story.
Redshift chooses not to do requests for quotations, expressions of interests and design competitions. But we have prepared RFQs and EOIs in the past. Preparing submissions cost thousands of dollars – often going into five figures – and the cost of winning small projects represents a significant proportion of the final fee. From a business sense, it’s hard to justify.Read more →
Architects, in our design work, will often end up with immense piles of butter paper. It is a revealing record of the process and history of the design. We may often use these drawings when presenting the design to a colleague and perhaps, on occasion, to a client. It helps explain, or indeed justify, the current proposition. Yet we’re not inclined to do the same for any other decisions that we make or anything else that we do.Read more →
What is the frame by which we define our role as an architect, or indeed what is the frame presented to the public? What are the assumptions made in and around the role of an architect? It’s not only the dictionary that defines architects as designers of buildings, the profession as a whole does this too.Read more →
Many stories are invented up around a Yes, and Architects are very good at indiscriminately saying Yes.
Yes means I get to do the work I want to do.
Yes means I have a chance to shine in the light of this important project.
Yes means I’ve made it.
Yes means more opportunities will follow.
Design is too often defined as problem solving. To consider it as such is disempowering for designers. It implies that design can only emerge from a problem, rather than the potential for design to emerge from an insight or opportunity and not in response to a problem. Design is undertaken with intent, with curiosity and by asking the right questions. Design may be undertaken in order to meet a particular specification or in response to a recognised opportunity.Read more →